Hermazing! A series of Happenings at Maison Madison 706

Hermès is deepening its roots in New York City.

You are invited to join us at 706 Madison Avenue as we continue our event series, HERMAZING!

 

Summer at Hermès Celebration

Come celebrate summer at Maison Madison as we bring our twist on a classic New York block party inside the store! From live entertainment to playful surprises, each moment is designed to capture the vibrant energy of summer in the city – with a little Hermès magic on every floor.
Join us for a day of festivities, food and family fun – no street closure required!

Thursday, July 17
10:00 AM – 5:30 PM

Maison Madison
706 Madison Avenue
New York City

Reserve a spot for one of our sessions below. Space is limited.

AMANDA MCCAVOUR ARTIST WINDOW

"I am an artist working with embroidery, thread, and sculptural installation, my practice explores how delicate materials can create immersive environments. I often use stitch as a drawing tool—building layered, textile-based worlds that evoke lightness, movement, and transformation.

Pegasus in Bloom is a window installation that tells a story of emergence and lightness- the transition from night to day, winter to spring. At its center, I have enlarged and rendered the Libre Comme Pégase scarf with its bold blues and painterly design entirely in stitch and have it suspended mid-air in the Hermes window space. The scarf unfurls like a portal, from which the mythical Pegasus emerges, appearing to leap forward in flight. The winged creature arcs through the space in a quiet transition from twilight into daylight, suggesting motion and freedom.

Pegasus emerges into a field of embroidered flowers that change from deep midnight tones to soft spring pastels. The florals—rendered in rich reds, purples, and blues—create a vibrant ground that evokes early spring. Leather bags echo the flowers’ hues in colours that hint at spring’s arrival."