Store Opening | Hermès

Hermès Landmark Prince’s, Central, Hong Kong

In 1975, Hermès opened its first store in Hong Kong.
This pioneering store in Greater China has turned a new page in the house’s history.
Today, at the crossroads of Ice House Street and Des Vœux Road, the bustling main artery of Hong Kong Island, Hermès is opening a new store at the apex of the Landmark Prince’s mall.

Hermès in Central, Hong Kong

Designed and built by the Parisian architecture agency RDAI under the artistic direction of Denis Montel, the edifice draws its stylistic influences from local architec­ture. Inspired by bamboo scaffolding con­struction techniques, the copper-coloured anodised aluminium façade asserts the rhythm and verticality of bamboo. Eight kilometres of rectangular tubes aligned to form a mantle with kinetic effects. This storefront of a thousand reflections allows glimpses of a ground floor, a mezzanine level and an upper floor.
The building’s pre-­existing structure – comprising numer­ous pillars and a low ceiling height – required the architects to draw upon their constructive prowess. To enable natural light to penetrate throughout, two wide shafts were bored verti­cally through the heart of the store.
Around the store, visitors can appreciate a series of exclusive objects created to cele­brate the opening of the store – bags, Robes du soir silk scarves with naturalist designs (exotic birds and horses).
The interior deco­ration is the result of a meticulous search for colours and materials. A palette of warm colours ranging from the sandy hue of the women’s universe to the burnt wood shade of the men’s universe. Ele­ments in champagne­-coloured woven metal subdivide the spaces. The extensive use of glass on both façades suffuses the store with golden light. Filtered by a forest of bamboo in the heart of the urban jungle, it allows a sophisticated nature to regain its rights and powers. In an ultimate act of celebration, Hermès has invited the French duo of artists Zim & Zou to transform the store windows with delicate humour into enchanted paper castles.
Location of the store:
Landmark Prince’s, 10 Chater Road, Central, Hong Kong