Designed by the Parisian architecture agency RDAI, the store design is framed by soaring ceilings, generous volumes and luminosity. Everywhere, unique textural details reveal the gesture of the artisan’s hand, such as the pearl hand-laid inserts in the terrazzo floors – inspired by the rock carvings of Al Jassasiya – or the façade’s hand-hewn travertine walls, which recall the wind-carved limestone rock formations at Ras Abrouq.
The ample entrance area serves as an axis to the rest of the store, which opens out in a series of salons showcasing the house’s 16 métiers in their own distinct décor. A feeling of discovery and delight abounds as customers make their way around, arriving finally in a private garden, in which a bright blue life-size sculpture of a horse by French artist Assan Smati pops against the lush, green oasis and the vista of the sea beyond.
To celebrate the store’s opening, exclusive objects are available in limited-edition, such as a made-to-measure foosball table and a unique soccer ball, cast in Rouge H and Craie Swift leathers.