Avec Elle | Hermès

Avec Elle

From 11th to 30th July, Tokyo’s National Art Center masquerades as a film set for an artistic experience. Moving from one scene to the next, the fascinating and mysterious Hermès woman reveals her personality through the star pieces in the Autumn-Winter 2018 collection. An experience conceived by director and curator Laure Flammarion.

Silence on Set!

The scene is set: the museum has been transformed into a vast cinema studio, where the portrait of a woman is being filmed. This is the woman that Bali Barret, the artistic director of the women's universe at Hermès, and Nadège Vanhée-Cybulski, the artistic director of women's ready-to-wear, depict day after day. She is free, majestic, mysterious, sensual and passionate.
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Camera!

The guests will take part in this experience, as actors or spectators. Each step will reveal a different facet of this spellbinding woman.
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Action!

The art of cinema allows us to travel back and forth through time and, in particular, through seasons. The Hermès film set transports us to Autumn-Winter 2018, a collection that tells the story of this woman on the move. Each garment, each accessory bears her distinct stamp.
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Preview

On Tuesday 10th July, at the opening-night party, the guests took part in the first hours of this experience.