The resourceful orange box

Whether round, rectangular or square, it is used to pack ties, hats, boots, tableware, jewellery or bags. Only furniture cannot comfortably slip into one. The orange box is made in France by seven cardboard manufacturers. Attractive and robust, its qualities make it an iconic object in its own right.
Its radiance is a general talking point. This warm citrus colour, which is not listed with Pantone, became symbolic of the house after the Second World War. Its appearance goes back to 1942, when there was a shortage of cream-coloured cardboard boxes. The supplier resorted to what he had left. It happened to be orange. Generations of boxes have followed on since then. A collector could tell them apart them by the depth of the shade, the grain, the logo, the band around the edges… 
The truly modern quality of these boxes is, however, invisible to the eye, as it is found in the eco-friendly raw materials and non-polluting water-based ink for lettering. The cardboard is made from 100% recycled materials. Furthermore, the tissue paper that lines the box and the orange bag that carries it come from sustainably-managed forests. This requirement, which earns them FSC (Forest Stewardship Council) certification, is passed on by the cardboard manufacturers to their suppliers.

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